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Target End Users & Use Cases
Two audiences, one platform. QRSETU serves [A] business users (the three pillars + business-scoped features) and [B] individuals (business-independent generic utilities, usable without a business profile). This page curates both against real capability — it is not the full 40+ legacy list; it keeps only segments where QRSETU delivers clear value with features that exist today (or are near-term), and re-maps every use case onto live capabilities. Needs that depend on Appointments / Bookings / Schedules / Availability (business) or Invoicing / File-sharing (individual) are roadmap and tagged 🟡. Aligns with the locked Product Vision decisions (3 pillars core; CRM/Finance + booking modules = roadmap; template-first = core-but-greenfield; dual business + individual audience).
Capability vocabulary (what a business can actually use)
Everything below is expressed in these terms — not the legacy "service modules."
Legend for Scope: 🏢 business-scoped · 👤 generic (business-independent, works for individuals too).
| Capability | Pillar / feature | Status | Scope | Delivers |
|---|---|---|---|---|
| Digital Menu / Catalog | QRSetu · digital-menu | 🟢 Live | 🏢 | Menus, price lists, service catalogs (categories, items, variants, prices) |
| Feedback & Reviews | QRSetu · engagements | 🟢 Live | 👤 | Feedback forms, ratings, reviews, testimonials |
| Polls & Surveys | QRSetu · engagements | 🟢 Live | 👤 | Quick polls, surveys, votes (Google-Forms-style) |
| Lead / Inquiry Forms | QRSetu · engagements | 🟢 Live | 👤 | Contact capture, inquiries, quote requests (stored as response contacts) |
| QR Codes | QRSetu · qr-generator | 🟢 Live | 👤 | URL / text QR pointing at any page |
| Digital Card (vCard) | QRSetu · business-card | 🟢 Live | 👤 | Shareable contact / mini-résumé card |
| Website / Setu Page | Studio · website-builder | 🟢 Live | 🏢/👤 | No-code block site: about, services, portfolio, contact |
| BioLink | BioLink · biolink | 🟢 Live | 👤 | Link-in-bio hub for social / marketing traffic |
| Reminders | reminders | 🟢 Live | 👤 | Personal task / productivity reminders |
| Appointments · Bookings · Schedules · Availability | — | 🟡 Roadmap | 🏢 | 1:1 scheduling, capacity reservations, timetables, open/closed status |
| Invoicing · Document / File sharing · QR file-share | — | 🟡 Roadmap | 👤 | Freelancer invoices; share a file/résumé; hand off a file via QR |
| Payments / UPI QR · Multi-location | — | 🟡 Roadmap | 🏢 | Dynamic payment collection; branch/franchise management |
A. Business users — priority types (curated)
Grouped by the delivery pattern they share (this collapses ~40 legacy types into the ones that matter). Priority follows the validated Wave 1 / Wave 2 rollout.
1. Restaurants & Cafés — flagship, Wave 1
Live QRSetu fit: Digital Menu · Feedback & Reviews · QR Codes · BioLink · Website.
- Table-tent QR → live digital menu (update prices/items instantly, no reprints).
- Feedback/review QR on the bill or table to collect ratings and testimonials.
- BioLink in the Instagram bio aggregating menu, directions, ordering links, reviews.
- Optional Setu website for brand, ambiance gallery, and "about."
- 🟡 Roadmap: table reservations, contactless payment.
2. Trades & Home Services — electricians, plumbers, carpenters, mechanics, solar — Wave 2
Live QRSetu fit: Website (service list) · Business Card (vCard) · Lead Forms · Reviews · QR Codes.
- QR on the van / visiting card → a Setu page listing services + rate card + a "request a quote" form.
- Digital business card (vCard) for instant contact-saving on site.
- Lead/inquiry form captures the job request; reviews build trust for the next customer.
- 🟡 Roadmap: appointment booking, real-time availability, emergency dispatch.
3. Creative & Visual Pros — photographers, designers, artists, interior designers — Wave 2
Live QRSetu fit: Website (portfolio) · BioLink · Lead Forms · QR Codes.
- Setu portfolio website — galleries, packages, "about," testimonials.
- BioLink hub across Instagram/behance/YouTube + an inquiry form.
- QR on business cards / prints linking to the portfolio.
- 🟡 Roadmap: session bookings, package checkout.
4. Real Estate & Property — Wave 1
Live QRSetu fit: Website (listings + gallery) · Lead Forms · QR Codes · Business Card.
- QR on property flyers / boards → a Setu listing page with photos, details, and an enquiry form.
- vCard for the agent; BioLink aggregating active listings.
- 🟡 Roadmap: viewing appointments, open-house scheduling.
5. Coaching, Schools & Tutors — education, Wave 1
Live QRSetu fit: Website (courses/info) · Lead Forms (enrollment enquiry) · Feedback · QR Codes.
- Setu page with course catalog, faculty, and an enrollment-enquiry form.
- QR on brochures / posters; feedback forms for parents/students.
- BioLink for multi-branch or campaign links.
- 🟡 Roadmap: class schedules/timetables, enrollment bookings, parent-teacher appointment slots.
6. Health & Wellness — yoga, gyms, salons, spas — Wave 2 / parked
Live QRSetu fit: Digital Menu (service menu) · Reviews · Lead Forms · Website · QR Codes.
- Service-menu page (treatments, classes, plans) + reviews + a booking-enquiry form.
- QR at reception / mirror stations linking to services or feedback.
- 🟡 Roadmap: class schedules, appointment/trainer bookings, membership management — the biggest unlock for this segment, so treat it as roadmap-gated.
7. Local Retail & Shops — retail & commerce
Live QRSetu fit: Digital Menu (as product catalog) · QR Codes · Lead Forms · BioLink.
- Product catalog via the menu builder; in-store QR to browse or enquire.
- BioLink for social selling.
- 🟡 Roadmap: payments / ordering, stock/availability.
8. Travel & Tourism — Wave 1
Live QRSetu fit: Website (packages) · Lead Forms · QR Codes · BioLink.
- Setu page with tour packages + itinerary content + a booking-enquiry form.
- QR on brochures; BioLink for campaign traffic.
- 🟡 Roadmap: availability calendars, package bookings.
9. Creators & Influencers — BioLink-primary, strong today
Live QRSetu fit: BioLink · Lead Forms · Polls · QR Codes.
- BioLink hub for affiliate links, content, merch, and a collaboration/inquiry form.
- Polls to engage the audience; QR linking offline promo to the bio.
- No roadmap dependency — one of the best pure fits for current capability.
10. Professional Services — consultants, legal, financial advisors
Live QRSetu fit: Website (services) · Business Card · Lead Forms · Reviews.
- Setu page describing services + testimonials; vCard for networking; inquiry form for leads.
- 🟡 Roadmap: consultation booking.
Coverage matrix — businesses (curated × live capabilities)
Legend: ✅ core fit · ◽ secondary · 🟡 = primary value is roadmap-gated (appointments/bookings/schedules).
| Business | Digital Menu | Feedback/Reviews | Lead Forms | QR | vCard | Website | BioLink | Roadmap-gated? |
|---|---|---|---|---|---|---|---|---|
| Restaurants & Cafés | ✅ | ✅ | ◽ | ✅ | ◽ | ✅ | reservations | |
| Trades & Home Services | ◽ | ✅ | ✅ | ✅ | ✅ | ✅ | ◽ | 🟡 appointments |
| Creative & Visual Pros | ✅ | ✅ | ✅ | ◽ | ✅ | ✅ | 🟡 bookings | |
| Real Estate & Property | ◽ | ✅ | ✅ | ✅ | ✅ | ◽ | 🟡 viewings | |
| Coaching / Schools / Tutors | ◽ | ✅ | ✅ | ✅ | ✅ | ◽ | 🟡 schedules | |
| Health & Wellness | ✅ | ✅ | ✅ | ✅ | ◽ | ◽ | 🟡 bookings | |
| Local Retail & Shops | ✅ | ◽ | ◽ | ✅ | ✅ | 🟡 payments | ||
| Travel & Tourism | ◽ | ✅ | ✅ | ✅ | ✅ | 🟡 bookings | ||
| Creators & Influencers | ◽ | ✅ | ✅ | ✅ | — | |||
| Professional Services | ✅ | ✅ | ✅ | ✅ | ✅ | ◽ | 🟡 booking |
B. Individuals — generic-feature users (no business profile)
QRSETU is not only for businesses. Anyone can sign up (or land on a public page) and use the generic, business-independent features — no business, brand, or domain required. These segments rely entirely on 👤-scoped capabilities that already exist (QR, BioLink, digital card, forms, reminders); their roadmap needs are invoicing and file-sharing.
1. Students & researchers
Live fit: Forms & Surveys · QR Codes · BioLink · Reminders.
- Forms/surveys to collect data for a project or study (Google-Forms-style).
- QR to share a reading list, a submission link, or a poster's references.
- BioLink as an academic profile (papers, LinkedIn, portfolio); reminders for deadlines.
- 🟡 Roadmap: document/file sharing (share a paper or dataset).
2. Freelancers & independent professionals
Live fit: Digital Card (vCard) · BioLink · QR Codes · Lead/Inquiry Forms · Website (portfolio).
- vCard + QR on a business card for instant contact; BioLink portfolio of work + links.
- Inquiry form for client intake; optional Setu page as a personal portfolio site.
- 🟡 Roadmap: invoicing, file/document sharing, payments.
3. Job seekers
Live fit: Digital Card (vCard / mini-résumé) · BioLink · QR Codes.
- Digital card as a shareable contact/mini-résumé; QR on a printed résumé linking to a BioLink hub (portfolio, LinkedIn, GitHub, references).
- 🟡 Roadmap: résumé/document sharing.
4. Creators & personal brands (non-monetized)
Live fit: BioLink · Polls · QR Codes · Forms.
- BioLink hub for content + socials; polls to engage; QR linking offline → bio.
- (Monetizing creators overlap with the business "Creators & Influencers" archetype above.)
5. General personal productivity
Live fit: Reminders · QR Codes · Forms.
- Reminders for personal tasks; QR to quickly share a link, Wi-Fi, or note; forms to collect RSVPs for a personal event.
- 🟡 Roadmap: QR-based file sharing, document sharing.
Coverage matrix — individuals (segment × live generic capabilities)
Legend: ✅ core fit · ◽ secondary · 🟡 primary value is roadmap-gated.
| Segment | Forms/Polls | QR | vCard | BioLink | Reminders | Website | Roadmap-gated? |
|---|---|---|---|---|---|---|---|
| Students & researchers | ✅ | ✅ | ◽ | ✅ | ✅ | 🟡 file-share | |
| Freelancers | ✅ | ✅ | ✅ | ✅ | ◽ | ◽ | 🟡 invoicing |
| Job seekers | ◽ | ✅ | ✅ | ✅ | ◽ | 🟡 doc-share | |
| Creators / personal brand | ✅ | ✅ | ✅ | — | |||
| General productivity | ✅ | ✅ | ◽ | ◽ | ✅ | 🟡 file-share |
Blocker to serving this audience: onboarding is business-first today (requires a business domain/brand). The generic features exist; the work is a "personal / skip business" onboarding path + decoupling these features from
business_profile. See the Product Vision architectural note.
What was deliberately excluded (and why)
- Entertainment & Events (musicians/DJs, event planners, venue managers) and Multi-Location & Franchises — their core value is bookings, scheduling, and multi-location management, all 🟡 roadmap. Park until those modules exist; QRSetu offers only shallow value today.
- Redundant sub-types (e.g. carpenters/mechanics vs. electricians; architects/artists vs. photographers) — collapsed into their shared delivery pattern above.
- Legacy "Service Module Definitions", "Block Mapping Matrix", and "Admin Template Management (168+ templates)" from the source doc — replaced by the real capability vocabulary. The template engine is core-but-greenfield; don't cite specific template counts as current fact.
Roadmap unlock (what would widen the market most)
Ranked by how many parked/roadmap-gated segments they convert:
- Personal / "skip business" onboarding — unlocks the entire individual audience (students, freelancers, job seekers, creators, productivity users) using features that already exist. Highest leverage-to-effort, since it's mostly gating, not new features.
- Bookings / Appointments / Availability — unlocks Health & Wellness, Trades, Real Estate, Professional Services, Travel, Events (the single biggest business TAM expansion).
- Invoicing + Document / File sharing — unlocks Freelancers and most individual segments.
- Payments / UPI — unlocks Retail, Food ordering, and paid bookings.
- Multi-location — unlocks Franchises and chains.
These feed the HLD and the template-first architecture initiative.